TSN pull oursimpress at Dar trade fair

Academy’ and ‘Woman’ pull-outs are provided for free in every copy of the ‘Daily News’ on Wednesdays and Thursdays, respectively, while ‘Elimika’ appears every Thursday in ‘HabariLeo newspaper.

‘Academy’ and ‘Elimika’ provide education materials for students from primary school to Form Six while the ‘Woman’ pull-out focuses on various issues concerning women.

The TSN Marketing Coordinator, Mr Chikira Mgheni, told this newspaper that most of the visitors at the pavilion were mainly interested in the supplements. “Many people visited our pavilion during the trade fair, most of whom were attracted by the supplements.

Parents accompanied by their children appreciated the role of the education pull-out in improving teaching and learning in the country,” Mr Mgheni said in an interview. Some of the guests, however, according to the Marketing Coordinator, had little knowledge of the supplements until they visited the exhibition area.

“They have now understood the pull-outs and they have given us a number of recommendations to improve them,” he explained.

Mr Mgheni said the company was set to improve products to be showcased during the trade fair next year, including the history of the company by putting in place an archive of past publications. For his part, TSN’s Sales and Marketing Officer, Mr Festo Mwanjalinja, said the majority of the visitors proposed a public awareness campaign in schools to promote the pull-outs.

They were also of the view that the ‘Woman’ supplement should as well have been published in Kiswahili since most Tanzanians were not conversant with the English language.

For his part, the Information and Communication Specialist, Mr Prosper Mallya, said a number of visitors had queries on the online publications and how they can access subscription and pay for online publications.

According to Mr Mallya, advertisers had as well showed interest to have their adverts posted online as opposed to traditional newspapers, since the former have wider reach compared to the latter.